Chief Executive Officers 4 Her: Where a CEO doesn’t take us back to the Eisenhower era with forcing genders on genderless products. The PepsiCo CEO’s regressive work makes me think she wants us to live in a world of the greasers and dames in poodle skirts. That’s not the world we live in. Did the PepsiCo CEO also support the Jenner ad travesty? I prefer my chips without presumed genitalia, thank you.