I see posts like Burger King’s “hamburders” post as straddling the relevancy razors’s edge between hip and potentially off-putting to a crowd of people who don’t tweet (even older than I am and even less likely to tweet than I am).
It was hip to me, for sure. I liked it, along with edgier material.
Edgy tweets, even more hip than Burger King’s, make news.
Otherwise I would have thought about Burger King in the last year or two.